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OPENING OF NEW SMEG STORE IN PARIS

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16/11/2012



A new flagship store has opened it’s doors at 82 Boulevard Sebastopol, district-3 in the heart of Paris.
The perfect address – an ideal location - for customers seeking exclusivity.

The store is divided over 3 floors of a Haussmanian style building, and covers an area of 200m². The top floor is dedicated to bespoke kitchens whilst the other two floors are home to all of the most recent and most representative Smeg appliances. The store has a wide corner entrance, and follows the curve of the building with large windows that guarantee excellent visibility of the space inside.

The project was carefully studied to express the style and identity of the brand and to enhance the customer experience of a company who have, for over 60 years, been the spokesperson of Italian know-how.

Smeg’s partner in this new adventure is DL  Distribution, who have successfully managed to create a network of retail outlets in the Paris region and in Northern France.

The Parisian store expresses Smeg’s desire to be close to design lovers and is part of a new strategy that, via the opening of flagship stores in strategic locations (both in terms of visibility and prestige), contributes to the consolidation of the brand at an International level.

The store has been open to the public since September and will be officially launched to the press, architects and designers on the 22nd November.

Smeg Store Paris
82 boulevard de Sébastopol
75003 Paris
Tél.  : +33 (0)1 4 27 8 67 25